USE OF DIGITAL TECHNOLOGIES IN MARKETING

Tairova Mavluda Muhammedrisaevna; Aminova Niginabonu Bakhriddinovna; Kadirova Nozima Rasulovna

Authors

Tairova Mavluda Muhammedrisaevna Associate Professor of Economics, Candidate of Economic Sciences
Aminova Niginabonu Bakhriddinovna Department Of Economics, Bukhara State University, Bukhara, Republic Of Uzbekistan
Kadirova Nozima Rasulovna Department Of Economics, Bukhara State University, Bukhara, Republic Of Uzbekistan

Keywords:

Marketing, digital marketing, consumer, marketing tactics, marketing mix, advertising, social media marketing, contextual advertising

Abstract

Today, digital marketing is one of the most effective elements of the marketing communications complex, which does not show signs of slowing down or stopping. Therefore, leading companies and their marketers focus their efforts on the formation of digital communications with their consumers. The global network has changed the communication between the consumer and the company. In the digital era, the focus of companies has changed: now they seek not so much to maximize profit, how much to satisfy the client's need in order to be sure that their product has value in the market and will be in demand

USE OF DIGITAL TECHNOLOGIES IN MARKETING

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