THE LEVEL OF TONALITY (EMOTIONALITY) OF SOCIAL ADVERTISING

Abstract

The results of many studies in the field of linguistics, as well as the conclusion of their work on the study of social advertising, also confirm the hypothesis that there are certain resources of influence on the addressee in the language. In this regard, in a number of theoretical and empirical experience-based studies devoted to the linguistic problems of mass communication and social advertising that exist in any linguoculture, it is clear that the influence function of language is actually realized using the linguistic capabilities of the language system