RESEARCHES MARKETING PROGRAMS OF THE SPHERE OF RESTAURANT SERVICES OF SAMARKAND REGION

Authors

  • Kamoliddin Mamatkulovich Ibodov

Keywords:

catering, fast food, consumer preferences, “Hand-made”

Abstract

In this article, marketing monitoring of the main concepts of economic development of the sphere of restaurant services is carried out. The essence of marketing programs is disclosed and the author's definition of "marketing program" is developed. The types of marketing programs of enterprises in the sphere of restaurant services of the Samarkand region are revealed. The research bases were used when organizing meals in the territory of Samarkand

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Published

2021-03-22

Issue

Section

Articles