ROLE OF MANAGEMENT OF THE BRAND AND INCREASING THE COMPETITIVENESS OF ENTERPRISES

Authors

  • А.Р.Okboev Namangan Institute of Engeeniring and Technology, Namangan, Uzbekistan
  • Z.А.Hakimov Tashkent State University of Economics, Tashkent, Uzbekistan

Keywords:

Competitiveness, brand, branding, brand management, brand management principles

Abstract

In the state of practical recommendations for the creation of an effective system of brand management, the role of brand management and the importance of brand management in increasing the competitiveness of enterprises

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Published

2021-04-04

Issue

2021: TECHMIND

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.