THE SIGNIFICANCE OF USING EUPHEMISMS IN DIFFERENT FIELDS OF SOCIETY

Abstract

The relevance of the study of euphemization is determined by
the fact that in recent decades the use of this phenomenon in various
genres has been particularly intense. They are becoming unusually
widespread in such spheres of activity as: Mass media, etiquette form
of communication. Based on this, the history of the formation of this
linguistic phenomenon, the use of euphemistic substitutions in real
life situations is of particular interest.