MARKETING STRATEGY FOR THE COMPETITIVENESS OF MODERN ENTERPRISES

Authors

  • Agzamov A.T Agzamov Avazxon Talgatovich - Associate Professor of Economics, PhD Department of Taxes and Insurance Tashkent State University of Economics
  • Rakhmatullaeva F.M Rakhmatullaeva Firuza Mubinovna - Associate Professor of Economics
  • Giyazova N.B Giyazova Nozima Bayazovna – senior teacher; Department of Economy, Bukhara State University, Bukhara, Uzbekistan

Keywords:

Marketing strategy, strategy, market, marketing strategy of a company

Abstract

This article examines the marketing strategy, as well as the competitiveness of modern enterprises. Marketing strategy defines how to properly shape the marketing structure to attract and satisfy target markets and achieve the goals of the organization. The main task of a marketing strategy is to correctly plan products, distribution channels, promotion and pricing policy. Many researchers define the concept of marketing strategy in different ways.

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Published

2021-06-23

Issue

Section

Articles