MARKETING STRATEGY FOR THE COMPETITIVENESS OF MODERN ENTERPRISES
Keywords:Marketing strategy, strategy, market, marketing strategy of a company
This article examines the marketing strategy, as well as the competitiveness of modern enterprises. Marketing strategy defines how to properly shape the marketing structure to attract and satisfy target markets and achieve the goals of the organization. The main task of a marketing strategy is to correctly plan products, distribution channels, promotion and pricing policy. Many researchers define the concept of marketing strategy in different ways.
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