THE RELEVANCE OF A SMALL BUSINESS MARKETING STRATEGY

Authors

  • Giyazova N.B Giyazova Nozima Bayazovna – senior teacher;
  • Davlatov S.S. Davlatov Sukhrob Saidjonovich- senior teacher; Department of Economy, Bukhara State University, Bukhara, Uzbekistan

Keywords:

Marketing strategy, small business, marketing, your ideal client

Abstract

This article examines the relevance of a marketing strategy and its impact on the effective development of small businesses. Marketing strategy is a gradual process that looks at the state and environment of the business. The plan sets out the target customer's market, main competition, challenges and opportunities in the market. Marketing is a very important part of the business process. This is what unites the consumer and the product in the market.

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Published

2021-06-23

Issue

2021: ICSEHA-2021

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.