THE RELEVANCE OF A SMALL BUSINESS MARKETING STRATEGY
Keywords:Marketing strategy, small business, marketing, your ideal client
This article examines the relevance of a marketing strategy and its impact on the effective development of small businesses. Marketing strategy is a gradual process that looks at the state and environment of the business. The plan sets out the target customer's market, main competition, challenges and opportunities in the market. Marketing is a very important part of the business process. This is what unites the consumer and the product in the market.
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